Data is more valuable than consumers and advertisers may think. Rafael Neugart, an Instagram influencer and celebrity known for his RayFox YouTube channel in Germany, set out to prove that.
Neugart announced on Instagram at the beginning of June that he would sell his entire search history for sale on eBay.He has several hundred thousand followers on social networks.
“I’ve been a successful YouTuber for eight years and you can’t imagine what kind of absurd things I’m looking for in my videos – and what kind of weird advertising I get displayed because of it,” Neugart told one media outlet.
The stunt was a campaign by Neugart, Foundry and privacy search engine Startpage. It was intended to demonstrate violations of user internet privacy.
Neugart listed his internet search history on eBay and then asked Instagram fans how much they would pay for his search history. More than 11,000 interested peop
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YouTube Influencer Sells His Search Data On eBay