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Pamela Pekerman is the founder of Hustle Like a Mom, a community that focuses on empowering and educating moms to build a successful bridge from mom life to entrepreneur life, through virtual and in-person summits, workshops, group coaching, and social media sharing. It speaks to the between drop-off and pick-up mompreneurs that want to align their personal and professional aspirations. With over 15 years of experience in media, marketing and event production, Pekerman channels her knowledge and cheerleader-like energy into every expansion of Hustle Like a Mom. She sat down with Jessica Abo to share why she is all about quarterly planning, and how this process can help boost your business.
Jessica Abo: Pamela, can you start by telling us a little bit about your career?
Pamela Pekerman: I began my first venture, bagtrends.com, which was an online magazine back in 2005, straight at the gate out of NYU. The online magazine turned into an online shop, and then we also began to do live shopping parties with experiences. That led to media campaigns. Over the course of eight years plus with bagtrends.com, I really got a crash course in business and what it meant to create a living, breathing brand. Two things that became very clear was, one, you have to decode your community and know what they need and anticipate their needs. And the second most important thing was to master your messaging.
As the years went on, I would get requests from young female entrepreneurs, even T.V. anchors that I used to work with, on how they can create a brand, how they can improve a business concept that they have in the works. I love sharing tips. I love being able to share my trials so that somebody else could save time or save money. And most importantly, I love being able to share what I learned about how to effectively plan. So how to look at your week, and most importantly, how to look at your quarters so that you waste less time and edit in order to expand your business, as well as your life.
That’s all incredible. What made you want to launch Hustle Like a Mom?
It was frustration that inspired Hustle Like a Mom. By 2015, I had a daughter I gave birth to in 2013, a son I gave birth to in 2014. I had folded bagtrends.com. I was traveling the country and super excited and privileged to work with brands that I absolutely love, like Home Goods, and TJ Maxx, and Vital Proteins. But the trajectory of my career was no longer speaking to my life. And the way I translated this was I realized that the ambition of my 20s was no longer serving me in my 30s, and I was scared. I was scared to be forgotten. Like, what if I step away and some 20-something takes my place, and when I come back, nothing’s there for me? I was scared. I was frustrated. And I thought, “I couldn’t be the only one.”
So, I did what any good journalist does because, at my core, I was always a journalist, writing articles, whether it was for Bag Trends or going on TV. And so, I called up a few girlfriends and I said, “I need to do an interview series because I know I’m not the only one that wants to redefine what it means to be a working mom.” I didn’t even know then what that meant, but I knew that it vibrated within my soul. So, Hustle Like a Mom originally began as an interview series. First as a Facebook live, then it evolved into a YouTube interview series. I had the amazing privilege to sit down with women like Stacey Igel, who’s the founder of Boy Meets Girl, and Latham Thomas, who’s the founder of Mama Glow.
What started off with the interviews led to off-camera emails, chats, texts, and I thought, “Okay, I’m onto something.” Fast-forward another year or two, and by 2019, I was ready to put back on my hosting hat and event production hat, which I really honed in on during my Bag Trends days. And I hosted my first event for Hustle Like a Mom in Manhattan in early 2019. What I realized, after that event was over, was I love the topic. I love the conversation. I love the community that was being developed. But I realized that the women who were coming, were coming from various pockets of New Jersey, from pockets of Westchester, from pockets of Connecticut. So my girl was no longer in Manhattan.
And so, I had to step back, reassess, decode my community, and realize, not only am I the between drop off and pick up mom from your community, that’s what was forming, but I’m now a suburban mom, as I like to say, with an urban mindset. So again, this idea of decoding your community so that you can get clarity is probably one of the best things that I’ve had as a thread through my business, decoding the community, knowing the messaging, and anticipating needs.
How did COVID play a role in the evolution of your business and how you plan your year?
For the first, I would say, four to five months, really, the only thing I could do was IG lives, which I’d never done before, but I thought, “Okay, I’m going to go and do these things called IG lives. What is that? And have conversations with my community, and really understand where they are so that I can make sure that when I’m ready and when they’re ready that I’m creating the events and the content that ben
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Why This Mom Entrepreneur Is All About Quarterly Planning