Why Local Marketing Still Matters in the Digital Age

Curated by WorkingFromHome

This article is an excerpt from the original article found in the Read More link – please follow for full article.

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media.

As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services to market themselves nationally.

The problem is that many of these businesses are giving up their local marketing efforts in favor of a national approach, believing it to be a superior option. They’ve been led to believe that focusing locally limits their potential base while national marketing opens the door to a large number of possible consumers. While this is technically correct, the logic ignores the level of scale required to convert customers nationally and the conversion benefits of local marketing.

Local marketing is less expensive than national campaigns

It’s a commonly known fact that it takes many touches for an individual to become a customer. We need to reach one potential buyer at least half a dozen times to get them to convert (or become a paying customer). This requires both financial resources and time investment.

To do this using digital methods generally means using several mediums to attract and educate those potential customers to choose you. Common strategies incorporate social media, digital ads, SEO, PR and email marketing to name a few. Stretching these marketing methods nationally is a major undertaking that often doesn’t yield the results business owners expect.

Related: A Beginner’s Guide to Building a Profitable Ecommerce Business

Converting digital traffic works differently

A business owner with a storefront in a major city recently described her decision to build out an ecommerce platform on Shopify and begin promoting nationally. She spent about ten months using this method on a $3,000 monthly budget and found her sales did not increase. Her storefront revenue was between $32,000-$43,000 per month while her online shop made only $3,000-$7,000 on average.

With $30,000 spent and hundreds of team hours dedicated to building and managing the online store, she felt defeated. She wondered why she wasn’t converting customers and was making significantly less than her local storefront revenue when traffic to her store was much lower than that on the site.

An audit of her site revealed a number of issues including poor photographi

Source: Entrepreneur.com

Read more:
Why Local Marketing Still Matters in the Digital Age

You May Also Like…

He Came Up With a $2 Billion Business Idea While Making $7 Per Hour

He Came Up With a $2 Billion Business Idea While Making $7 Per Hour

When Vlad Magdalin accidentally stumbled upon the fact that his design agency was charging six figures for his $7-per-hour work, he knew something needed to change. September 22, 2021 1 min read Opinions expressed by Entrepreneur contributors are their own. This week James McKinney interviews Webflow Co-Founder Vlad Magdalin. Webflow is a website-building platform that enables designers to develop online engagements without a background in programming. Magdalin and his brother, another Webflow co-founder, were Soviet Union r

How This Entrepreneur Uses AI to Automate Lease-Accounting Workflows

How This Entrepreneur Uses AI to Automate Lease-Accounting Workflows

The co-founder and CEO of Trullion explains what lease accounting is and how the software-as-a-service platform is helping auditors, CFOs and accountants. September 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Before starting his company, Trullion, Isaac Heller worked with several high-growth, pre-IPO technology companies and with real estate technology. Having spent countless hours with contracts, PDFs, spreadsheets and working with auditors and checking numbers, he was inspired to create an AI-powered software-as-a-service (SaaS) platform that automates lease-accounting workflows for auditors, Chief Financial Officers (CFOs) and accountants. Heller sat down with Jessica Abo to discuss lease accounting and the future of this industry.Jessica Abo: Before we start talking about your company, how do you define lease accounting?Isaac Heller: Accounting is looking at the different factors of value. So for example, someone can walk into a store and spend thousands of dollars, and it looks like they have a lot…

Working From Home TV …

Tips to enhance your own website…

Welcome Easy Digital Downloads, WP Simple Pay, AffiliateWP, and More to the WPBeginner Family of Products – Website Tips

Welcome Easy Digital Downloads, WP Simple Pay, AffiliateWP, and More to the WPBeginner Family of Products – Website Tips

Today, I’m extremely excited to share that all Sandhills Development products are joining Awesome Motive, and they’re now part of the WPBeginner family of products. This includes several popular WordPress plugins including Easy Digital Downloads, AffiliateWP, WP Simple Pay, Sugar Calendar, and many more. These brands are very close to my heart because when I first started selling premium plugins in 2013, we used Easy Digital Downloads, and we still use EDD to power our eCommerce. This is one of those rare life moments where things have come full circle, and I honestly feel like I’m living in a dream. Introduction – Quick Overview of the Plugins Unlike our other investments, this is an acquisition of a large portfolio of plugins, so I’ll give a quick overview of what each of them do. Easy Digital Downloads makes it easy for you to sell digital products online such as eBooks, digital…

How to Set Up Business Call Forwarding From Your Website – Website Tips

How to Set Up Business Call Forwarding From Your Website – Website Tips

Do you want to set up business call forwarding from your website? For many small businesses, calls from potential customers generate significant sales and revenue. This is why it’s important to properly set up business call forwarding from your website. In this article, we will share a step by step guide on how to easily set up business call forwarding from your WordPress site. What Do You Need to Set Up Business Call Forwarding from Your Website? Normally, you can just add a phone number to your WordPress website or online store. Your website visitors can use the phone number to make a call. However, regular phone services don’t come with advanced features like call forwarding, business hours, call waiting, etc. Plus, they cost a lot more even for even basic features like basic call forwarding. For proper business call forwarding, you’ll need a smart business phone service provider. We…

How to Notify Subscribers of New Posts in WordPress (3 Ways) – Website Tips

How to Notify Subscribers of New Posts in WordPress (3 Ways) – Website Tips

Do you want to notify your website subscribers about new posts on your WordPress blog? Notifying your subscribers about new content helps you stay in touch with your visitors, bring them back to your website, and convert them into customers. In this article, we’ll show you how you can notify subscribers when new posts are published on your WordPress blog. Why Notify Subscribers of New Posts in WordPress? For most websites, nearly 70% of website visitors will never come back again. By notifying subscribers that you’ve published a new post, they’re likely to return to your WordPress website to read it. This lets you provide more value and deepen the relationship with your subscribers. For online stores, notifying subscribers of new posts will help you to turn those subscribers into loyal customers. That being said, let’s look at how you can notify subscribers of your new posts using a few…

0 Comments

Submit a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.