‘Thinking outside the box’ is one of those phrases is used so frequently in business that it has started to feel almost meaningless – the sort of advice someone gives you when they’re not quite sure what else to tell you.
In reality, all it means is thinking creatively, shaking off the restrictive concepts that hamper innovation and exploring all possibilities – when you’re truly thinking outside the box, there really are no rules.
And whether you’re working within an organisation to pioneer change and stimulate growth or a small business owner trying to improve your own enterprise, this article explores just a few ways to think outside the box to devise innovative solutions and boost your entrepreneurial creativity.
1. Seek inspiration
Once of the best ways to broaden your horizons in business is to expand this to every aspect of your life.
Reading is one great way to nourish your mind and alter your perspective – books can introduce us to new concepts and shape the way we see the world.
Exploring literature as an entrepreneur doesn’t have to mean fishing through countless business tomes and how-to guides, although these are a great way to learn from the masters. Fiction can provide a surprising amount of inspiration in our real lives and encourage us to think creatively.
2. Don’t be afraid to be the first
New trends are constantly emerging in business – especially when it comes to marketing.
From TikTok challenges to Instagram interactions, social media is just one way that online advertising is evolving.
But if you look at your industry and find that your competitors aren’t doing these things, don’t sit back and relax or rule it out – set the trend.
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