The role description, tasks, and responsibilities of a Pinterest Manager – and why you might want to be one!
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Your weekend obsession with pinning wedding inspiration and crazy recipes may seem like a job in itself. But there’s a way to turn that Sunday passion into an actual job that makes both you and your client’s real money. Because a Pinterest manager is like the everyday Pinner turned strategic and creative expert.
If you love all things strategy, experimentation, and design, being a Pinterest manager could be one of the most rewarding roles for you. When you’re a Pinterest manager no day is the same, and what you do has a tangible impact on a business’s bottom line. I’m talking about big client bases, endless referrals, and jaw-dropping results.
What is a Pinterest manager?
A Pinterest manager is an online service provider who helps businesses promote content, products and services on Pinterest. They assist clients across service-based, ecommerce, and in-store industries to achieve their digital marketing goals. Key deliverables for a Pinterest manager include clicks, traffic and increasing sales organically. Though it sounds like being a social media manager, there are a few key differences.
Difference between social media managers and Pinterest managers
Social media managers have advanced knowledge of social media platforms, strategy, and content creation (like Instagram, Facebook, LinkedIn, Youtube.) They will:
- Create captions and static/video creative
- Comment, like, and engage with other accounts
- Use scheduling tools like Later and Hootsuite
- Manage community and moderate audience behavior such as comments and DMs
- Engage with brands and sponsorships to ensure goals met/runs smoothly and manage social media partnerships with other brands
Pinterest managers have advanced knowledge of the platform, strategy and content creation. They will:
- Create infographics and pins consistently
- Have extensive knowledge of SEO and Rich Pins
- Use scheduling tools like Tailwind
- Research and find keywords
- Optimize boards, profile, Pins
- Join Group Boards and Tailwind Tribes
- Schedule Pins using Tailwind
The biggest difference being social media managers and Pinterest managers is an intensely knowledgeable, strategic, and creative understanding of their platform. Pinterest is a visual search engine, not a social media platform; this means the job requires more knowledge when it comes to SEO.
What does a Pinterest manager do?
1. Keyword research
Pinterest may be a visual search engine, but that doesn’t mean those invisible keywords, links and tags matter any less. Sure — eye-catching Pins get attention, but without adequate keyword research to back the content, the clicks fall through the cracks.
This is why SEO research is a crucial part of a Pinterest manager’s role. It helps a business get found, categorizes their content in a relevant way, and subsequently connects them to their dream clients. A Pinterest manager should have a thorough understanding of their client’s audience, product and goals. They will find ways to jump on trends, present the brand as the top solution to a searched problem, and strategically integrate keyword-rich Pin descriptions, board titles, image text and profile bios to maximize reach.
2. Blog management
Both rich in organic content and keywords, Pinterest and blog content form a unique synergy for driving traffic to your site. Pinterest managers often add this service to save clients the time and brainpower it takes to create long-form organic written content.
3. Graphic creation
Speaking of Pinterest strategy, wh
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What is a Pinterest Manager, and Why Do Businesses Need One?