The Three Levels of Packaging – and When to Employ Them – Start Online Business

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Packaging is one of the most important criteria of any product. Packaging includes the product and makes it safe for distribution in the later stage. It is the art of protecting the product from any kind of harm.

photo credit: TylerPackaging.co.uk

Packaging involves several stages and can be done using different creative ideas. It is important to wrap or pack the product in an attractive way and satisfy the customers.

The packaging uses plastic often and is one of the major concerns while achieving the sustainability goal. However, Woods, metals, paper, plastics, and glass can be used for packaging at the same time.

Different products need different types of packaging. For example, a liquid product will need wood or plastic containers to distribute it safely among the customers.

The 3 Levels of Packaging

There are three levels of packaging which involve primary, secondary and tertiary levels. All these levels of packaging protect the product from any harm.

The advancement in different sustainability techniques has brought the concept of green packaging which has reduced the use of nonrenewable resources as a medium of packaging. The reduced consumption of these resources will help to maintain and protect the resources for the future generation.

Primary Stage

After manufacturing, the product is moved to the primary stage of packaging. The first step of packaging is primary packaging which includes the layer of packaging that is in direct contact with the product.

The motive of the primary stage of packaging is to protect the product from any kind of moisture or getting damaged. The primary packaging also includes the details about the product which will inform the customers about the use or direction to use the product.

Any green material can be used while doing the primary stage of packaging. The company can design some form of minimal packaging which will not require any natural resources.

Secondary Stage

The secondary stage of packaging involves protecting the manufactured product and attracting customers at the same time. The manufactured product will not come to the attention of the customers if the packaging does not look cool and attractive.

The secondary stage of packaging involves high-quality creative images, information about the brand, and the logo of the company. The customers in the mark

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