Victoria Gasparro, owner of The Party Nail, shares what it means to not only own a business but to also be the business.
5 min read
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Being a true solo entrepreneur is not an easy job because, in essence, it’s all of the jobs. It’s never simple to start or run a business, but there is an added element of responsibility and often stress that comes with being the sole proprietor. There’s also the upside of being your own boss and only employee with no one to answer to but yourself. Victoria Gasparro, owner of The Party Nail, shares what it means to not only own a business but to also be the business.
Victoria created The Party Nail for a number of reasons. First, she’s wanted to open a nail salon for as long as she can remember. But second, she wanted to fill a hole that she saw in the industry—something she had wanted as a consumer but couldn’t find. “The business model itself is to provide a safe space. My clients can sit in utter silence, or they can request a movie or television show of their choice. It is quiet, so if they need to work remotely, or if they need to bring their child in, they are more than welcome to.”
The salon is a curated experience, with each consumer having their own needs that Victoria works to meet. She also wants to make each and every client feel special. Our Yelp reviewer, Naomi Y., experienced that herself: “ The best thing about walking in there was being greeted by my name. She knew that my appointment was coming up. She knew that I was the one coming in. And after being greeted, she continued to make me feel welcome, asking, ‘Can I get you a glass of wine?’, ‘Can I get a cup of tea, coffee?’ You name it. She wanted to know how she could make the experience great for you from the moment you walk in.”
Something as simple as greeting people by their name can heighten their experience incredibly. It makes them feel special and valued. While not every business model is set up for this, try to make your interactions with your customers as personalized as possible. It will stick with them.
Making your customers feel valued or making sure that you are giving them something of value is essential. For c
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