The Most Important First Step When Starting a Business

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Whether you call it the mass exodus, the Great Resignation, re-evaluating your life, or a midlife crisis, there are scores of people leaving traditional jobs to start their own businesses.

However, the question often asked — whether it’s pondering from behind the desk in the corner office or in a bit of panic having just been let go from your job — is “What’s the first thing I should do to start my own business?”

The answer: Find your unique thing.

What can you offer that is meaningful to you, leverages your strengths and capabilities, and is marketable?

Know that it doesn’t have to be perfect. The truth is, you will likely go through several iterations of this idea before you come close to landing on “the” idea that is sustainable. Think of it as the journey from iteration to identity. Every self-employed business owner I’ve ever asked about how similar their business is from their original idea will say not very similar at all. The original spark may hold true, but iteration is part of the process and it should be expected.

Consider your skillset

It’s possible you no longer enjoy what you’re experienced in. But are there aspects of it you love that you can imagine doing more of? Or, can what you don’t enjoy help you determine what you would like to do? Often what drives us crazy can be a catalyst for innovation to do something different than the way it’s been done before. Acknowledging what you dislike about what you were doing can be just what you need to create something new, disruptive, and very marketable. In any case,

Source: Entrepreneur.com

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The Most Important First Step When Starting a Business

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