In this guest post today, OnBuy CEO Cas Paton discusses the new era of ecommerce everywhere which is dawning. What was once viewed akin to Science Fiction is now fast becoming reality he argues. He’s not wrong either, if you’d told someone a couple of decades ago they’d be talking to their watch and it would actually do things for them they would probably have thought you nuts. Now however, watches and phones can turn on our lights, send emails, check the weather, do our shopping and a host of other tasks simply by issuing a verbal command.
However, first we have to get omnichannel retail licked into shape and then we can embrace the era of ecommerce everywhere:
Although ecommerce is big business today, even the most advanced players in this industry know that online shopping is just one part of the potential. As physical retail bounces back from over a year of suppressed activity, the idea of a unified front as part of your retail business strategy is growing in appeal.
It’s not just breaking down the boundaries between online and in-person shopping. Social media giants and an increasing ‘always-connected’ mentality means that customers today seek to shop however and wherever they can – and with no borders in their minds, there should be no borders in your retail approach either.
It all makes it paramount that brands and businesses meet those buyers, wherever they may be – a truly omnichannel, total-commerce approach.
What is omnichannel retail?
Omnichannel retail means that both physical and digital retail work in harmony. ecommerce and bricks-and-mortars stores have classically been viewed as competing business models, yet nowadays that increasingly is no
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