I’m a young mum-of-two… I turned my side hustle into a £4.5million business and have 20 members of staf... - The Sun

Summary

IF YOU are fed up with your 9-5 office slog and need some inspiration on how to make a fortune and be your own boss, you’ve come to the right place.

Young mum Keely Parsons has told Fabulous how she turned her wax melt side hustle into a booming £4.5 million best-selling business.

IF YOU are fed up with your 9-5 office slog and need some inspiration on how to make a fortune and be your own boss, you’ve come to the right place.

Young mum Keely Parsons has told Fabulous how she turned her wax melt side hustle into a booming £4.5 million best-selling business.

5 Young mum Keely Parsons turned her side hustle into a £4.5million business Credit: Supplied

5 Keely was just 19 years old when she started her side hustle Credit: Keely Parsons

5 Keely is a mum-of-two and never imagined she would be able to create her own empire from the ground up Credit: Keely Parsons

The 26-year-old mum-of-two from Bristol was just 19 when she started making wax melts on her kitchen table in 2018.

Mum to four-year-old Luca and one-year-old Cairo, she was amazed at how quickly the business took off and it wasn't long before she made the brave decision to quit her recruitment job and focus on her business full-time.

It wasn’t easy and there were bumps along the way, but now Keely is here to explain how it all happened.

After starting her business from her dining room table just a handful of years ago, Keely is now the proud owner and creative director of Sassy Shop Wax, a stunning unique fragrance brand that creates indulgent, quirky and interesting wax melts, soaps and other gorgeous goodies.

In just a few short years, Sassy Shop Wax has grown into a multi-million-pound company that has garnered an incredible reputation, with over 80,000 followers on Instagram alone.

And while Keely is now moving from success to success, things haven’t always been this way.

As a teenager, Keely really struggled. She felt out of place in high school and put immense pressure on herself to succeed academically, which eventually led to burnout.

While at college studying for her A-levels, her mental health rapidly deteriorated.

Keely explained: “My good grades had always been a signal to me of my own worth.

“I remember worrying so much about my exams that I told my friends I couldn’t see them, I would miss social gatherings and parties to get my grades up.

“I would obsess over previous exam papers and write essay answers and then spend hours upon hours trying to memorise them.

“After finishing my exams, I reached a point of total burnout. All I could do was stay in bed.

“I went to my doctor and told them I just didn’t know what was wrong. I felt so sad.”

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After seeking help and support for her mental health, Keely went on to get a full-time job in recruitment.

While she enjoyed her role, she couldn’t help but feel trapped within the 9-5 routine.

It was this notion of ‘feeling stuck’ that put her on the path toward Sassy.

Keely had always loved all things fragrance but found that she could never find the perfect scents for wax melts.

It became immediately clear to Keely that she should begin making her own.

So in 2018, Keely made the brave but risky decision to start up her own company.

She said: “I honestly knew from that moment that my own business was going to be a success.

“The night of that “spark” my mind was flowing with ideas – I was getting goosebumps all over and had an extremely strong intuitive sense of knowing.

“I was in bed with thoughts spiralling of the potential of Sassy Shop Wax based on the current wax market and innovation.

“I couldn’t sleep with excitement.

“I felt so aligned and since researching this kind of intuition I know that others also have these thought experiences too – this moment immediately changed my mindset.”

Keely started making her wax melts from her kitchen table, and while the first few months were difficult with very slow sales, the brand began to grow very quickly.

Within a matter of months, the demand for her products was too much for her to keep up with, and the Sassy Shop Wax social media pages were growing rapidly.

Keely continued: “I had 100% tunnel vision and was full of fire and passion.

“However, when I tell people I worked 12 hour days, commuted 2 hours to my recruitment job, then made wax for two to three hours on an evening, whilst being pregnant, people are usually in disbelief that I even bothered!”

Months later, Keely decided to take the plunge and quit her recruitment job and take Sassy on full-time.

I never imagined my life would look like this but by believing in myself, I have created my dream life from the bottom up. Keely Parsons

Following this bold move, the brand continued to reach new heights, with launches selling out within minutes of being live on their site.

By 2021, Sassy Shop Wax had moved from Keely’s kitchen into a 5,000 sq-ft space in Bristol, and the brand employed over 20 members of staff.

Sassy has been stocked by the likes of Boohoo and Pretty Little Thing, and has tens of thousands of loyal fans - including Gemma Collins and Kerry Katona.

As of 2022, Sassy Shop Wax has exceeded a total turnover of £4.5 million, and the brand continues to grow.

And despite having grown the business from the ground up, Keely is still overwhelmed with gratitude.

She revealed: “I never imagined my life would look like this but by believing in myself, I have created my dream life from the bottom up.

“I don’t let anyone tell me something is impossible now because I have challenged and conquered my biggest battle of all, my mind.”

We are so excited to see what Keely, and Sassy Shop Wax, do next.

5 By 2021, Sassy Shop Wax had moved from Keely’s kitchen into a 5,000 sq-ft space in Bristol Credit: Keely Parsons

I’m a young mum-of-two… I turned my side hustle into a £4.5million business and have 20 members of staf... - The Sun
Photo Credit: The Sun

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