TikTok said to be launching live shopping in the US - TechCrunch
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TikTok is hunting for partners to launch its live shopping offering in the U.
According to a report from Financial Times, the short video app has been talking with California-based TalkShopLive to provide infrastructure for live shopping features on TikTok.
The company has been testing its live shopping product in the U.
However, a Financial Times report in July suggested that the project failed to meet the company’s expectations and it was reconsidering live shopping expansion in other countries such as the U.
Live shopping hasn’t taken off in North America as expected.
In June, TikTok also started testing a dedicated Shop feed to highlight products sold by merchants on the app.
Facebook first started testing it in 2018, but last month it announced that the company is shutting down this feature to focus on Reels.
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