Spotify adds more artists to its Blend tool, allows fans to buy merch via the feature - TechCrunch
Spotify announced today that it’s expanding its Blend playlist creation tool to include more artists, and will now also allow fans to purchase artist merch through the feature. The Blend tool allows two Spotify users to see where their musical tastes overlap by mixing together their favorite songs to find those they have in common. This Blend then updates daily with new songs based on everyone’s listening habits. A few months ago, Spotify rolled out the ability for users to create playlists with some of their favorite artists, including BTS, Charli XCX, Kacey Musgraves, Lauv, Megan Thee Stallion and more.
With this newest update announced today, Blend includes even more artists, including The Chainsmokers, Lizzo and Post Malone. To Blend with one of these artists and purchase their merchandise, you can click the link the artist has shared to Blend with them. You will then receive a card that displays your “taste match” score — a score that’s calculated based on how similar or different your listening preferences are when compared to the artist you blended with. You can share this card directly on Instagram, Facebook, Snapchat or Twitter.
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