How to sell on Etsy, Shopify, Instagram, and Poshmark and build a 6-figure business - Business Insider

Summary

E-commerce

Hans Schrei and Luis Gramajo are the founders of Wunderkeks, a cookie brand. Wunderkeks

E-commerce

Hans Schrei and Luis Gramajo are the founders of Wunderkeks, a cookie brand. Wunderkeks

Whether you're just starting your business or ready to expand operations, listing your products online is an essential part of reaching customers where they're spending their time.

The founders of Wunderkeks started selling their cookies at farmer's markets, then found success on Shopify as more people shopped online during the pandemic.

"Everything was moving to e-commerce," one of the founders, Hans Schrei, said. In 2021, the brand hit nearly $5 million in annual revenue, documents reviewed by Insider showed.

Best suited for: If your business needs reach, Amazon is the place. A survey by the retail publication Pymnts suggested Amazon hosted about 56% of all US e-commerce sales in 2021.

Cost: The individual plan costs $1 per unit sold. The professional plan, with more seller tools, costs $40 a month, and most sales are subject to a 15% commission. Amazon offers additional services like advertising and fulfillment for a fee.

Best suited for: Etsy is a low-cost platform if you're just starting your business and aren't ready to commit to a higher-volume sales channel. It's also good for customized products, digital downloads, and handmade items that shoppers are likely to search for.

Cost: Etsy charges $0.20 per product listing.

Best suited for: Use Shopify if you have a unique product you want to sell directly to your customers and don't want to build a website from scratch.

Cost: A basic plan, which includes website hosting, marketing tools, and app integrations, is $29 a month. The next tier with additional features is $79 a month, and the advanced plan is $299 per month; you can get a 50% discount on either plan for the first year if you pay annually. High-volume businesses can subscribe to Shopify Plus for $2,000 a month.

There are no transaction fees if you use Shopify's payment processor, but if you use a third-party provider like Affirm or Afterpay there's a 2%, 1%, or 0.5% fee based on your plan.