Whole Foods sued over its long-used 'No Antibiotics Ever' beef-selling slogan - Food Safety News
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“Consumers overpaid for and were economically harmed as a result of Whole Foods’ misleading promotion of its Beef Products,” it says.
“Whole Foods charges — and consumers pay — a substantial price premium for beef products based on the claim that the cattle that become these Products were not given any antibiotics.
“Consumer Plaintiffs would not have purchased beef products, or would not have paid the prices they did, had they had known the truth that cattle used in the products were raised with antibiotics.
Plaintiffs want an injunction requiring Whole Foods to correct and clarify its “past and ongoing misrepresentations and omissions” and to remove the misrepresentations or, in the alternative, to ensure that Whole Foods’ beef products conform with how it markets them.
While primarily out for economic compensation, the complaint does raise an important food safety issue.
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