What you need to sell your arts and crafts online: Developing a marketing plan for your art business for Native American visual artists and craftspeople - United States Patent and Trademark Office

Summary

Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople face unique challenges with the shift to online sales and continued limits on attendance at local arts and crafts fairs. Join us for this free webinar to learn how to develop and expand your e-commerce presence.

This program is the fifth in a series of monthly webinars held the second Thursday of each month through December 2022. The series has been organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and the nonprofit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.

Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople face unique challenges with the shift to online sales and continued limits on attendance at local arts and crafts fairs. Join us for this free webinar to learn how to develop and expand your e-commerce presence.

This program is the fifth in a series of monthly webinars held the second Thursday of each month through December 2022. The series has been organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and the nonprofit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.

In the business world, a good marketing plan is essential for any venture. Waiting around to be “discovered” is not the best practice, especially when there are thousands of talented artists just like you competing for exposure. Having a good marketing plan will help guide you to your ultimate goals, keeping you on a pathway to success.

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This session will cover:

The elements of a quality marketing plan

Strategies used to connect and build relationships with potential customers, differentiate from competitors, and increase the value of the product

Issues relating to shipping arrangements and costs

All programs will be recorded and made available for viewing online after the program date. There is no charge to attend, and you may register for any of the webinars as they are announced. For a complete list of upcoming dates, visit the series page.

Additional information

For more information or to request an accommodation to participate in this event, please contact Hollis Robinson in the USPTO’s Office of Policy and International Affairs (OPIA).

This virtual program is hosted by the USPTO’s Global Intellectual Property Academy. OPIA advises the administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.

What you need to sell your arts and crafts online: Developing a marketing plan for your art business for Native American visual artists and craftspeople - United States Patent and Trademark Office
Photo Credit: United States Patent and Trademark Office

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