The Sephora case: Do not sell – But are you selling? - International Association of Privacy Professionals
Quick Read
Federal Trade Commission’s launch of a sweeping rulemaking initiative, when California Attorney General Rob Bonta dropped a bombshell: The first enforcement settlement under the California Consumer Privacy Act.
The attorney general alleged Sephora failed to disclose to consumers it was selling their personal information; failed to honor user requests to opt out of sale via user-enabled global privacy controls; and did not cure these violations within the 30-day period allowed by the law.
It signals the attorney general’s focus on online tracking and on implementation of and compliance with global opt-out signals, such as the Global Privacy Control.
Perhaps symbolically, the attorney general’s first enforcement action comes not against one of the many technology companies based in the state, but rather against a French fashion brand.
Much like Chair Lina Khan’s FTC, which used the term extensively in its Advance Notice of Proposed Rulemaking, the attorney general is making an implicit value judgment in just naming data practices, which for now, at least, are run of the mill, as menacing “surveillance,” a term typically associated with national security agencies.
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International Association of Privacy Professionals
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