Texas Roadhouse is selling candles that smell like honey cinnamon butter - Restaurant Business Online
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/ Photo courtesy of Texas Roadhouse
Texas Roadhouse is turning one of its most beloved menu items into a candle.
Customers have apparently been asking for Texas Roadhouse merchandise for years, said CEO Jerry Morgan in a statement.
“What better way to launch our retail efforts than a Honey Cinnamon Butter Candle, so guests can enjoy a little Texas Roadhouse at their own house,” he said.
Honey Cinnamon Butter candles cost $12 each.
The steakhouse chain is now selling Honey Cinnamon Butter candles, with a scent inspired by the sweet butter it serves with its fresh-baked rolls.
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The 13-ounce candles cost $12 and are the headlining item of the chain’s new online merch store, which also sells T-shirts, sweatshirts, hats, tumblers and more.
Chipotle last month rolled out a “water cup candle” that smells like lemonade, a jab at guests who abuse the chain’s free water cup policy.
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