Selling auto parts online can grow business - Automotive News
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Salomon said there are benefits from focusing on these driveway mechanics:
They are customers dealerships don't often focus on.
"It's not as simple as it seems," Salomon said.
Salomon said the focus group emphasized calling or emailing the customer to make sure they are purchasing the correct part.
To make a profit, Salomon said, parts departments might be tempted to charge a higher price.
"It's really important to give the customer confidence that if they're going to place an order the part is available or you know when it's going to be available," Salomon said.
"E-commerce is not going to save your business," Salomon said.
Ducker Carlisle also conducted a focus group of parts managers from five major automakers.
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