Scoop: Amazon files first-ever lawsuit over company allegedly selling fake reviews - Axios
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In what Amazon calls a first, the e-retailer on Tuesday sued a Rhode Island man and his company for allegedly selling fake, 5-star reviews to bolster seller feedback of third-party retailers who peddle products on Amazon.
Why it matters: The suit is Amazon's first aimed at stopping "fake review brokers" who attempt to manipulate product reviews by the posting of fake seller feedback as part of a broader effort to crack down on deceitful practices across its retail site, per the company.
What they're saying: "Attempting to manipulate seller feedback is unfair to customers and to honest Amazon selling partners," Kebharu Smith, Amazon's associate general counsel and director of its Counterfeit Crimes Unit, told Axios in an emailed statement Tuesday.
Background: While the lawsuit against an allegedly "fake review broker" that peddles seller feedback is a first for the company, Amazon has been ramping up efforts to crack down on fraud and counterfeiting broadly.
"I'm an average person just like you; I just happen to have excessive knowledge of eCommerce subjects.
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