Peloton will sell Bikes, Treads at Dick's Sporting Goods in its first brick-and-mortar partnership - CNBC
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Peloton will begin selling its bikes, treadmills and other products in Dick's Sporting Goods stores, marking the struggling fitness equipment maker's latest push to expand its customer base.
After enjoying a surge in demand during the pandemic, Peloton has been fighting more recently to expand its customer base and stem its losses.
The companies do not yet have a launch date, but said they are aiming to have Peloton products in more than 100 Dick's stores in time for the holiday shopping season.
Dick's shoppers also will be able to order Peloton products online in stores for either delivery or pickup.
The partnership with Dick's is the latest move under CEO Barry McCarthy's turnaround plan.
"This partnership [with Dick's] is a natural fit for our brand and our Member acquisition goals," said Jen Parker, Peloton's senior vice president of global direct sales.
Dick's will carry Peloton's Bike, Bike+, Tread and Guide, a training system that uses a camera to track a person's movements, as well as bike shoes and exercise mats, the companies announced Thursday.
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