Online home-selling platform launches in Florida - Business Observer
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The real estate tech company Redfin has expanded its iBuying program RedfinNow into the state, initially focusing on the Tampa and Orlando metro areas.
The program also eliminates the need for a local real estate agent familiar with an area who will price the house, shop it around and, to be fair, collect a commission on the sale.
The company then uses its “proprietary machine-learning algorithms to make a competitive cash offer based on the home’s location, condition and the cost of repairs.
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Along with a cash offer, RedfinNow allows sellers to close anywhere between 10 and 145 days.
To sell a home through the program, a potential seller logs on to Redfin’s website, enters their address and answers some questions about the house.
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Business Observer
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