Online home selling platform launches in Florida - Business Observer
Quick Read
The real estate tech company Redfin has expanded its iBuying program RedfinNow into the state, initially focusing on the Tampa and Orlando metro areas.
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Although Tampa and Orlando are the first markets in Florida the company is offering RedfinNow in, the plan is to expand into the Miami and Palm Beach metro areas in late August.
The program, now in 34 markets across 16 states, allows homeowners to sell their house directly to the company for cash.
According to Redfin, selling the home directly to the company allows a buyer “to sell quickly and without worrying about preparing their home for market or negotiating with potential buyers.
The company then uses its “proprietary machine-learning algorithms to make a competitive cash offer based on the home’s location, condition and the cost of repairs.
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Business Observer
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