Meta invests in Take App, a Singaporean startup that helps merchants sell via WhatsApp - TechCrunch
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— the corporate megabrand behind Facebook, Instagram, Messenger and WhatsApp — recently invested in Take App, a fledgling Singaporean startup founded by former Facebook engineering manager Youmin Kim, who left the social network last year to work on a new product that promises to bridge the digital gap for small-business owners in Southeast Asia.
“In Southeast Asia, WhatsApp is the most common way to talk to business, but it incurs heavy operation costs as employees have to respond to a number of conversations,” Kim explained to TechCrunch.
“Our unique selling point is that we let merchants keep direct WhatsApp conversations with customers,” Kim explained to TechCrunch.
We focus on traditional businesses with a digital gap.
At its core, Take App serves as an easy way for those with little technical know-how to set up a simple website to facilitate online orders, replete with a shopping cart, payments and a direct connection to WhatsApp for managing and tracking the final order.
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