Leaked Pitch Deck: How Disney Is Selling Ads on Disney+ Basic - Business Insider
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It's part of Disney's goal of growing the streamer's subscriber base to 165 million by the end of 2024.
Basic will be sold at a lower price point ($8 per month) than the ad-free version (currently $8, it will increase to $11 on December 8), as Disney seeks to grow the streamer's subscriber base to 165 million by the end of 2024.
Disney is launching a cheaper, ad-supported streaming service, Disney+ Basic, on December 8.
Disney is launching an ad-supported streaming service, Disney+ Basic, on December 8.
Here's the pitch deck Disney is using to sell advertisers on the new service, which will cost $8 a month.
A previous pitch deck touted viewers' time spent on the Disney+ app compared to other streamers.
With its kid-directed content being ad-free at launch, the company emphasized that 62% of Disney+ viewers are adults with no kids in the household, with the remainder being parents.
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