Is your dealership truly equipped to sell cars online? — David Lewis - http://cbtnews.com/
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Today on CBT Now, we’re pleased to welcome back David Lewis, President and CEO of David Lewis and Associates and the host of the long-running CBT show, Straight Talk, to discuss the latest in consumer buying patterns online and in-store.
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He reports dealers have even admitted their sales staff isn’t the most dedicated, but they “don’t care” because every car they receive will definitely be sold.
This will change, Lewis says, and dealers who get stuck in this mindset will need to “be prepared to have some really bad months” while they retrain sales staff.
” In one instance, a dealer Lewis reached out to said his email was redirected to his spam box, and he never saw it.
A dealer that Lewis’s son reached out to, however, was very prepared and reportedly sent him a video of the vehicle he was inquiring about, even using his son’s name in it.
Lewis says consumers’ buying habits are “absolutely different” compared to just a couple of years ago, as prospective buyers no longer make visiting dealerships a part of their car buying journeys.
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