How Lovesac went from selling bean bags to nearing $500M in sales - Retail Dive
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“It was the tiniest little company and we pretended to be something bigger than we were,” Nelson said.
“It's been just putting one foot in front of the other for a very long time to get to where we are,” Nelson said.
Courtesy of Lovesac
“We spent the next decade figuring out how to become a serious furniture retailer because we were across the hall from the Pottery Barns, West Elms and Crate and Barrels of the world,” Nelson said.
“We have thousands of Sactional seats and sides in stock, ready to go,” Nelson said.
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The streamlined selection, Nelson said, is why its showrooms can operate so efficiently.
“They have to contemplate where they spend their money,” Nelson said, noting however that Lovesac remains relatively isolated from those effects due to the fact that it caters to a higher income shopper.
Lovesac, which sells its Sactional sofas for several thousand dollars, sits in the homes of celebrities, as well as NFL and NBA players, but generally targets those in the upper middle class, Nelson said.
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