Has consumer online research changed the selling game for upholstery? - Furniture Today

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So, it’s a million-dollar question- because you don’t know which one comes first.
At the same time, you don’t know if they’ve been in the store first and if that that triggers them to look online.
When a customer looks at upholstery online, they don’t know how comfortable it is.
I’d say 85% to 95% of my customers don’t know that it’s possible to change out the cushion.
” But most search options online today don’t know this.
Sometimes they totally don’t know what they want, and they see lots of possibilities online.
Previously they might have bought a sofa 10 years ago, and when they come into the store for the first time, they have sticker shock.
Has consumer online research changed the selling game for upholstery? - Furniture Today
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Furniture Today
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