Former English teacher an online sales sensation - Nation Thailand
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On Dec 28, New Oriental launched the live stream channel Dongfang Zhenxuan, or Oriental Select, on Douyin, the Chinese version of TikTok, to sell products after it ended its tutoring business targeting primary and high school students at the end of last year.
According to Economic View, a financial media outlet of China News Service, Dongfang Zhenxuan's Douyin account gained 1.
Over the weekend, clips of Dong introducing steaks in both Chinese and English went viral on social media as people began to notice that the channel was very different from others that typically feature hosts screaming about how low the prices of the products are.
"What I said when introducing the steaks wasn't prepared in advance.
Furthermore, shares of Koolearn Technology Holding doubled on Monday as investors cheered signs the Chinese education firm might also be successfully pivoting toward live stream sales.
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