Facebook to disallow live selling in Oct - The Manila Times
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announced on Monday that Facebook will no longer allow users or retailers to host live shopping events beginning October 1.
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Live shopping on Instagram, said Meta, will not be affected by this move.
"If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram," it said.
Facebook launched live shopping in August 2020 with the goal of making online shopping easier and empowering retailers of all types to grow their businesses.
Meta, the company that owns Facebook, Instagram and WhatsApp, said as consumers' viewing behaviors are moving to short-form video, it is shifting its focus to Reels.
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