Facebook to disallow live selling beginning October - The Manila Times
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has announced that Facebook will no longer allow users/retailers to host live shopping events beginning October 1, 2022.
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Live shopping on Instagram, however, will not be affected by this move.
Facebook launched live shopping in August 2020 with the goal of making online shopping easier and empowering retailers of all types to grow their businesses.
Meta, the company that owns Facebook, Instagram and WhatsApp, said as consumers' viewing behaviors are moving to short-form video, it is shifting its focus to Reels.
Reels is the short-form video product that is available on Facebook and Instagram.
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