Dealership groups create brands to sell used vehicles online - Automotive News

Summary

What's different about CloudLot — beyond just its capabilities — is its name. While its website includes references to Van Horn Automotive Group, the name CloudLot is designed to stand on its own.

Other dealership groups are trying a similar approach. Titus-Will Automotive Group, with six franchised stores in Washington state, in March debuted CarBreezy, a digital sales platform also based on Cox's technology. Last year, Koons of Silver Spring in Maryland converted its Inride vehicle subscription platform into a standalone used-vehicle acquisition brand, with its own dedicated staff and a new website and mobile app in the works.

What's different about CloudLot — beyond just its capabilities — is its name. While its website includes references to Van Horn Automotive Group, the name CloudLot is designed to stand on its own.

Other dealership groups are trying a similar approach. Titus-Will Automotive Group, with six franchised stores in Washington state, in March debuted CarBreezy, a digital sales platform also based on Cox's technology. Last year, Koons of Silver Spring in Maryland converted its Inride vehicle subscription platform into a standalone used-vehicle acquisition brand, with its own dedicated staff and a new website and mobile app in the works.

In some respects, launching a digital brand takes a page from the playbook of online used-vehicle retailers Carvana and Vroom, which have marketed themselves as convenient and easy alternatives to franchised dealerships. Some dealers say they expect a separate brand can help them expand into markets outside of their home turf or reach customers who might not have considered a traditional dealership before.

"We did do a little bit of back and forth at first: Is this going to be just another version of Van Horn Direct?" said Ryan Thiel, the group's marketing director.

In the end, "what made us want to go with a unique brand was casting our line out further from where we typically operate," Thiel said. "We wanted to keep the door open or our options open that if we wanted to advertise CloudLot in, say, Illinois, or a different state where we don't even operate, that there wouldn't be this hurdle that people would have to have familiarity with who Van Horn is."

Dealership groups create brands to sell used vehicles online - Automotive News
Photo Credit: Automotive News

Where to Sell Your Worst Pandemic Buys (and How to Get the Most Money for Them) - Lifehacker

Many people coped with quarantine with a little retail therapy. I recently asked Lifehacker readers to share the pandemic purchases that made sense at the time, but now fill them w …

Read more here
Where to Sell Your Worst Pandemic Buys (and How to Get the Most Money for Them) - Lifehacker

Selling something online? Watch out for this clever new scam - Digital Trends

A credit/debit card stealing scheme that was initially discovered in 2020 has now been detected in Singapore. As reported by Bleeping Computer, threat analysts at cybersecurity co …

Read more here
Selling something online? Watch out for this clever new scam - Digital Trends

Everybody is now selling French Toast Sticks - Restaurant Business Online

Animation by Nico Heins via Shutterstock How do you transform a slice of French toast covered with sticky syrup into a portable, fast-food breakfast to eat on the run? Cut the sl …

Read more here
Everybody is now selling French Toast Sticks - Restaurant Business Online

Scoop: Amazon files first-ever lawsuit over company allegedly selling fake reviews - Axios

In what Amazon calls a first, the e-retailer on Tuesday sued a Rhode Island man and his company for allegedly selling fake, 5-star reviews to bolster seller feedback of third-party …

Read more here
Scoop: Amazon files first-ever lawsuit over company allegedly selling fake reviews - Axios

Sell Your Story - CSNews Online

“Only one dollar!” This was the sales pitch of the young man working the hot and dusty marketplace in the Cambodian countryside. Holding up the trinkets on offer, he had been impe …

Read more here
Sell Your Story - CSNews Online