Bucherer Is Now Selling Its Pre-Owned Watches Through Sotheby’s Online Marketplace - Robb Report
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On Thursday, Swiss jeweler and watchmaker Bucherer announced a new partnership with Sotheby’s to sell luxury pre-owned watches via the auction house’s online marketplace.
In a statement, the brand said it had “found a like-minded partner in Sotheby’s,” which stocks an assortment of over 10,000 collectibles from art to jewelry on its online marketplace.
Their collaboration, he notes, “marks another important milestone in the continued growth of our curated online marketplace, which continues to innovate since its launch nearly two years ago.
“By bringing our curated Certified Pre-Owned watches on Sotheby’s premier online marketplace and combining our respective expertise, together we are creating a unique opportunity for watch lovers worldwide to express their personality by purchasing iconic pre-owned watches online alongside a strong curation of other luxury-goods categories within fashion, jewelry and more,” says Patrick Graf, Chief Commercial Officer at Bucherer.
Since launching its “Certified Pre-Owned” program in 2019, Bucherer has offered an assortment of timepieces from top names like Cartier, Rolex and Audemars Piguet.
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