Hockey collectors have one week left to hit the Tim Hortons drive-thru to get what has quickly become one of the hottest non-trading card hockey collectibles of the year.
The 2020-21 NHL Superstar Collectable Sticks series features six players – five from Canadian teams and one Canadian star from the Boston Bruins. The mini sticks are 5 1/2 inches tall and are displayed in a personalized locker box featuring either Auston Matthews of the Toronto Maple Leafs, Shea Weber of the Montreal Canadiens, Connor Hellebuyck of the Winnipeg Jets, Elias Pettersson of the Vancouver Canucks, Leon Draisaitl of the Edmonton Oilers, or Patrice Bergeron of the Boston Bruins.
The mini sticks and lockers went on sale May 19 and are still available at Tim Hortons restaurants in Canada until June 25. They are available for $5.99 each in stores and, of course, are selling on eBay.
The mini sticks program is riding the coat tails of a successful program that ran in August and September of last year, also during the playoffs. That six-player set had more star power, as it included Sidney Crosby of the Pittsburgh Penguins, Alex Ovechkin of the Washington Capitals, Connor McDavid of the Edmonton Oilers, Carey Price of the Montreal Canadiens, Mitch Marner of the Toronto Maple Leafs, and Nathan MacKinnon of the Colorado Avalanche. Crosby and MacKinnon, who are both from the town of Cole Harbour, Nova Scotia, have appeared together on Tim Hortons commercials over the past few years to promote Tim Hortons Upper Deck hockey cards.
The six-player set of lockers and sticks from the first year are already selling in the $150 range on both eBay and in hobby shops. The fact that the sticks and lockers were only available in Canada has driven demand for both American and European collectors.
Randomly Inserted Golden Sticks
This year’s set of lockers contain randomly inserted Golden Sticks and a prize ticket that can be redeemed for a framed, autographed jersey of that player. There are 42 framed and signed jerseys.
All valid prize claims must be received by June 30, 2021 at www.TimsGoldenStick.com.
Tim Hortons has released the number of sticks and lockers produced for each player that are available in their quick service restaurants. They produced a total of 1,112,664 lockers and mini sticks for in-store and drive-thru purchase. The numbers produced are Auston Matthews (252,384), Shea Weber (202,488), Connor Hellebuyck (173,952), Patrice Bergeron (184,848), Elias Pettersson (147,744), and Leon Draisaitl (151,248).
Complements Tim’s Upper Deck Program
The hockey card set has been a staple for the NHL and NHLPA quick service restaurant partner. For years, that was McDonald’s. Upper Deck produced the first McDonald’s hockey card set, and then the set went through Pinnacle, Pacific, and back to McDonald’s. Not only has the annual hockey card program been a revenue generator – the McDonald’s card sets had five million packs produced in some years – but it has played a crucial role in introducing mainstream hockey fans, young hockey players and families in Canada to hockey card collecting.
With the combination of the growth in the hobby, the buzz around the return of the NHL after the league shut down last March, and the fact that the NHL and NHLPA granted Tim Hortons permission to include redemption cards for first overall NHL Draft pick Alex Lafreniere, the 2020-21 Tim Hortons card set and collector’s album were the most anticipated hockey promotional card set produced in years.
Adding a playoff collectible was a no-brainer for Tim Hortons. The first non-card collectible was a set of plastic cups featuring artwork of NHL ma