Lauren • 12th May 2022 • Posted in: Ecommerce, News, Payments News
The idea that the in-store experience can be replicated online is an interesting one. Klarna have announced that they are attempting it with their own Virtual Shopping solution.
The solution in question is live video streaming, a concept that is becoming more popular with brands since the digital boom. Some retailers and marketplaces including M&S, Currys & alibaba already offer live video solutions to improve customer experience online.
By using the new merchant-facing Klarna Store App, in-store teams can share photos and videos of items and demo products live directly from the store floor, from home, or even from emerging dark store concepts. This in turn drives brand engagement and loyalty while reducing return rates.
Klarna’s Virtual Shopping tools are already live today with over 300 brands, including Levi’s, Hugo Boss, and Herma
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Please Continue Reading Here: Klarna wants to bring the in-store experience to online shoppers
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