Join us at Cannes Lions as we explore the magic of storytelling | Amazon Advertising blog – Amazon News

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June 09, 2021

Welcome to Amazon Port!

Anchors away! At this year’s Cannes Lions International Festival of Creativity, we invite you to sail into the inaugural Amazon Port–our virtual gathering place on the French Riviera–to explore how brands are inspiring and delighting customers through creative storytelling. Join Amazon Advertising, Amazon Music, Amazon Studios, IMDb TV, Twitch, The Climate Pledge, and our guests as we discuss how stories can create powerful connections between people and ideas and affect meaningful change.

Beginning June 21, you can drop anchor to hear author and podcast host Van Jones, together with Amazon Music and Wondery, discuss how podcasts are changing how we connect with one another; listen to Formula 1 race car driver Lando Norris talk about the day he delivered Coke Zero Sugar to unsuspecting Amazon customers; and join Jen Salke, Head of Amazon Studios, and the team she leads around the world share how they are bringing global perspectives and local color to storytelling through original content.

A selection of our Cannes Lions programing is available on-demand to all Amazon Port visitors, and will include Adweek at Home and Cannes Lions sessions.

A full line up of all Amazon sessions is below:

1. Pro-tips from Twitch creators on building thriving digital communities1

Twitch creators explain what you need to know about building strong digital communities.

2. Building brands in emerging economies1

Leaders from L’Oréal in Mexico and Colgate-Palmolive in India share strategies for authentically connecting with new customers in new regions.

3. Jazz, comedy and creativity: A performance and conversation with IMDb TV1

Join us for a jazz performance in London featuring the Romarna Campbell Trio and a conversation with the creator and star of Timewasters, a BAFTA-nominated comedy about a struggling South London jazz band who go back in time, coming to IMDb TV June 11.

4. CMOs in the spotlight1

CMOs from Amazon, McDonald’s, and Deloitte explore how creativity can help drive progress.

5. Meet the women changing the global face of entertainment1

From Brazil to India to Europe, leaders across Amazon Studios talk about how they are bringing global perspective and local color to storytelling.

6. Changing the narrative: How creative storytelling can shape our world for the better1

In this session, Academy Award-winning filmmaker Steve McQueen joins Head of Amazon Studios Jennifer Salke and Ukonwa Ojo, CMO of Prime Video and Amazon Studios, to discuss how authentic, original stories and campaigns are challenging traditional narratives and driving progress around the world.

7. When brands take a stand for social justice2

LIFEWTR and Amazon Advertising discuss how brands can engage customers on today’s most important issues.

8. And we’re on! The rise of immersive live entertainment2

Twitch, Prime Video, and Amazon Live explore how brands are reaching audiences creatively in real-time.

9. Let’s hear it for podcasts, the channel changing how we listen2

Renowned creators and leaders from Amazon Music and Wondery discuss how podcasts are changing how we listen, learn, and connect with one another.

10. Further, Faster, Together: Putting the Climate Pledge into action3

In this session, Climate Pledge signatories S4Capital, Amazon, and ITV discuss the importance of innovation in solving the climate crisis, the meaningful changes they are making, and how businesses everywhere can join them.

11. From Sapiens to Amazon: How storytelling shapes society and marketing3

Join Yuval Noah Harari, historian and best-selling author of Sapiens, Homo Deus, and 21 lessons for the 21st Century, and Neil Lindsay, CMO of Amazon’s consumer business and VP of Prime, for a discussion on the transformative power of storytelling to evolve societies and brands.

For the Full Article
You can Find it Here: Join us at Cannes Lions as we explore the magic of storytelling | Amazon Advertising blog

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