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Prior to launching her company in 2014, at the age of 28, Bronya Shillo was working at the only bar in Fishers Island off of New York’s Long Island Sound.
In between poring endless pilsners at The Pequot Inn, Shillo took note of how popular the saloon’s signature drink, “FIL,” (i.e. Fishers Island Lemonade) was with her patrons. The concoction is composed of vodka, whiskey plus lemonade and the original flavor clocks in at 9% alcohol content per can.
FIL’s other offerings include Pink Flamingo, (vodka, whiskey, lemonade, plus a splash of cranberry), an iced tea version, (think an alcohol-infused Arnold Palmer) and Fizz, (a seltzer take on the namesake flavor with a lower, 5% alcohol content). There’s also an adults-only popsicle that contains a shot-and-a-half of booze within a sugary, icy, 100ml tube.
It took Shillo an entire decade to save up enough scratch to offer it all up to an audience her island’s acreage could never accommodate. Fast forward to 2021: Bronya now has a sales and marketing team, rock star distributors and 20 brand ambassadors.
FYIs on RTDs
Bronya claims consumers have become more cognizant of what goes into their RTD (ready to drink) products when browsing the aisles of local liquor or grocery stores. The price point between F