What To Know Before You Become a Home Stager - Staged4more

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From my experience, it is tough to find mentorship in the home staging business, especially from within your own geographical area.
It is much easier now, however, than when I first started to find mentorship and home staging tips and advice.
It can also be mentally and physically exhausting when you are working back-to-back home staging jobs.
There are a lot of moving parts involved in home staging, and a lot of coordination with different people (sellers, real estate agents, freelancers, movers, furniture dealers, etc.
The road of build your home staging business can be long, confusing, and frustrating.

What To Know Before You Become a Home Stager - Staged4more

2. There may be a lack of friendship or mentorship in your local area. From my experience, it is tough to find mentorship in the home staging business, especially from within your own geographical area. Some home stagers don’t reach out because of the competitive nature of the business, and some truly are too busy to carve out time. It is much easier now, however, than when I first started to find mentorship and home staging tips and advice. Now we actually have an association and there are numerous Facebook groups that let you vent privately within the group and ask for advice. 3. At first, you will spend more time running your business than styling homes. Starting out feels like you are driving in the fog on a road filled with potholes. When I first started out, I spent the majority of my days working on logistics and running the business, and very little time on job sites doing home styling. My days could be very long. During peak season, I could work about 10-14 hours per day. It can also be mentally and physically exhausting when you are working back-to-back home staging jobs. There are a lot of moving parts involved in home staging, and a lot of coordination with different people (sellers, real estate agents, freelancers, movers, furniture dealers, etc.). You may have booked the job one to two weeks in advance, but you still need time to plan out all the inventory needed for each project, schedule movers and freelancers for jobs, and coordinate furniture orders, or driving around to buy more inventory for projects. The most disheartening part can be that your client doesn’t realize how hard you work to make their listings look amazing. They won’t care if you are sick, tired, or your child is waiting for you to come home. They want their listings staged today and on market tomorrow. The road of build your home staging business can be long, confusing, and frustrating. Having a great support group and persistence will help you tremendously. 4. There is always work to do - even in the off season! During the off season there is still a lot to do, because you want to make sure that you are ready for the busy seasons in a few months. During this time, you are doing a marketing push, continuing your blogging and social media efforts, and at the same time organizing the warehouse and working on refreshing the inventory. Also, entrepreneurs may tell you that you will work long hours when you own your business. But you have NO idea how many until you start one yourself. The pressure of breaking even every month or meeting payroll (if you have employees) may be tremendous. Even though I have been in business for more than 10 years, I still constantly work on perfecting our systems, work on our website, branding, etc. On the back end there is invoicing, marketing, blogging, updating your website, photo editing, paperwork - lots and lots and lots of stuff to do. When you have employees, you also need to learn about human resource laws, leadership & management skills, and dealing with employees’ mistakes or possible unethical behavior like stealing clients - or competitors stealing your branding, marketing copy, even your portfolio photos. You are expected to work weekends and may get clients’ calls/texts/emails after 6pm. Not to mention the endless paperwork you will file to the IRS and your local and state governments. Now that I’ve had my business for more than 10 years, and I’ve been through both hot and cold seller’s markets, I am much more at ease with my workload. I can also start delegating tasks and training people to take over certain areas of my business that I feel I don’t need to be involved in anymore. It does get easier! 5. You should have fairly deep pockets and very good credit. The costs of running a home staging business can be high, which is something they don’t talk about in trainings or TV shows. Acquiring inventory costs money, and then it costs more money when you need people to move it, store it, and maintain it. Even if you use rental furniture, you still need to buy home accessories and soft goods, since most rental companies only rent furnishings. You will also need to have good credit since you will be fronting a lot of inventory investment before getting paid. You will need to learn how to manage your cash flow effectively, because it sucks to turn down projects when you are low on inventory, especially with your regular clients. More importantly, NEVER get in serious debts for your business. It can snowball very quickly. Spend and invest wisely on your business, and always find fat in your balance sheet to trim. Tightening the belt during the recession really saved my business. In general, before you start a new business, you should have 6-12 months of living costs saved in reserve. The building phase takes time. Depending on how popular home staging is in your area, the ramp-up time can vary. In the beginning, you will also need to invest in building a brand, doing things like printing business card, setting up a website, etc. Related: What is the ROI of Home Staging and Is It Worth the Cost?
The Original Article can be found on www.staged4more.com
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