How to Start a Home Staging Business | Architectural Digest

Summary

As the real estate market has picked up following the recession, so has the need for home stagers. The stats support that burgeoning interest: A National Association of Realtors study last year reported that 62 percent of seller’s agents found that staged homes spent less time on the market. About a third said that staging a home increased the price by 1 to 5 percent, while 28 percent saw a price increase of 8 to 10 percent. Given that interior designers have the eye and the talent to turn an empty apartment into a coveted listing, adding home staging to a firm’s portfolio of services seems like a natural fit. “Interior design can be unpredictable," says Gail Stempel Dunnett, founder and CEO of Studio D, a home staging and interior design firm in San Francisco and New York. "While home staging is seasonal, it’s still more regular than interior design, for some people."

A Los Angeles home staging project by Meridith Baer. Photo: Rebecca Duke

To get started, there are a number of paths, from reaching out to real estate agents to staging your own home when it’s on the market. There’s also the option of working with an established home staging company. “We hire interior designers all the time and a lot of them do have their own design business on the side,” says Meridith Baer, founder of Meridith Baer Home. “If interior designers want to get into it, they might get their feet wet by working with a company like ours.” Baer also recommends working with former design clients to get their homes ready for sale or offering “reimagining” services, which use the clients’ existing furniture but give the space a new look. But for long-term success, developing relationships with real estate agents is key. “We have a few handfuls of real estate agents that we have developed strong relationships with who use us quite frequently,” says Nicole Schiller, who founded Los Angeles–based Niche Home Styling with business partner Michelle Goode. “The process moves smoothly when we’re working with repeat agents or developers that do one project after another.”

As the real estate market has picked up following the recession, so has the need for home stagers. The stats support that burgeoning interest: A National Association of Realtors study last year reported that 62 percent of seller’s agents found that staged homes spent less time on the market. About a third said that staging a home increased the price by 1 to 5 percent, while 28 percent saw a price increase of 8 to 10 percent. Given that interior designers have the eye and the talent to turn an empty apartment into a coveted listing, adding home staging to a firm’s portfolio of services seems like a natural fit. “Interior design can be unpredictable," says Gail Stempel Dunnett, founder and CEO of Studio D, a home staging and interior design firm in San Francisco and New York. "While home staging is seasonal, it’s still more regular than interior design, for some people."

A Los Angeles home staging project by Meridith Baer. Photo: Rebecca Duke

To get started, there are a number of paths, from reaching out to real estate agents to staging your own home when it’s on the market. There’s also the option of working with an established home staging company. “We hire interior designers all the time and a lot of them do have their own design business on the side,” says Meridith Baer, founder of Meridith Baer Home. “If interior designers want to get into it, they might get their feet wet by working with a company like ours.” Baer also recommends working with former design clients to get their homes ready for sale or offering “reimagining” services, which use the clients’ existing furniture but give the space a new look. But for long-term success, developing relationships with real estate agents is key. “We have a few handfuls of real estate agents that we have developed strong relationships with who use us quite frequently,” says Nicole Schiller, who founded Los Angeles–based Niche Home Styling with business partner Michelle Goode. “The process moves smoothly when we’re working with repeat agents or developers that do one project after another.”

How to Start a Home Staging Business | Architectural Digest
Photo Credit: www.architecturaldigest.com

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