How to Use Instagram Stories for a Business – How To Guides

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Instagram is the perfect marketing tool, simply because people don’t view it as such. Once you start looking at your friends’ posts, you go from one to the other, seeing a bunch of advertising as you go along, that would normally drive someone mad. That is why Instagram Stories are so important and should be inserted into digital marketing strategies for businesses.

Look Professional at All Times

On Instagram, one of the advantages is that you can create very different stories, from one to the other. However, what you cannot do as a business is look below average in terms of quality of the posts. If you are not used to creating Instagram Stories, or you are simply not a very creative person, it is much better to start with Instagram story templates. In fact, many people use them, as it is the safest way to create beautiful stories that will please viewers. Below, you will discover a few ways you can use Instagram Stories to market your products and services.

Make an Announcement

Who needs a press conference when you can actually reach 2 billion people in one place, right? Although it is an exaggeration, that is still the number of persons around the world that view their Instagram actively on a daily basis. Therefore, the potential in terms of visibility is there for you to get your announcement heard, loud and clear. And the best part is that it is instantaneous, so you can talk about what is going on, here and now.

Inform Viewers on the Most Important Subjects

With Instagram, there is actually a way to emphasize some of your messages. By using the “Highlights” feature, yo

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