How to Promote Your Small Business and Website Effectively – How To Guides

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You could be offering the best service in your industry or the best product in the market, but it’s worthless unless your customers know about you. In the current landscape, you still need a good marketing strategy to stand out.

Some entrepreneurs make the mistake of focusing on tactics rather than strategy. Your strategy is the overall plan that gives all your marketing activities a definite direction. Tactics such as business listings, Facebook ads, flyers, and collaborations are the marketing activities you execute in line with your strategy—they are the steps you take to act out your strategy.

Getting started with a strategy

Before coming up with marketing activities, you will first need to chart out your overall strategy and goals. Revisiting your business plan, market research and SWOT analysis will help you outline this. Once you study all your data, you need to clearly pinpoint three key pieces of the puzzle.

1. The details of your target audience

Which demographic is most likely to buy your product or sign up for your service? This isn’t saying that you can’t sell to others, but it is most beneficial to first target those who are likely to be interested in what you have to offer. It helps to understand demographic data, their habits or what a typical day in the life of such an individual looks like to plan your marketing activities.

2. The channels/platforms they prefer

There are many different mediums that you can use to promote your business but placing ads on all of them will just drain your budget. Instead, think about which platforms your target audience visits for news or entertainment. Which platform gets a lot of their attention? What kind of places do they visit? This will tell you where your promotions are likely to get the most attention from your target audience.

3. What can you offer them?

Once you study your target group’s lifestyle and understand what makes them tick, you can highlight the aspects of your product or service that are likely to appeal to them the most. This can help you create more targeted marketing activities with messages that are more likely to make an impression on them.

6 popular ways to promote your business

It can be very tempting to go all out with your marketing activities and try avenues that seem to be working well for others in your industry. But this could lead to you (and your budget) burning out without getting substantial returns.

Instead, have a brainstorming session where you can let ideas fly fast and free. List all these ideas down so you can come back

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