How to Make Money with Email Marketing – How To Guides

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Emails are a form of direct marketing and have been a strong asset among the tools a digital marketer uses. It has evolved, grown, and has managed to stay effectively relevant over the years. It has the highest conversion rate compared to other marketing tools such as SEO, paid search ads, social media marketing, etc.

According to some studies and reports, email has an ROI of about 3800 to 4400% and is 40 times more effective than Twitter or Facebook at acquiring new customers.

Email marketing agencies such as Bookyourdata research customer data and have effective tools that offer databases with email listings that help reach targeted leads. A solid strategy is created to gain reach thus converting them into subscribers and, eventually, sales.

But if you’re growing an email list and want to make money with email marketing, but are getting no clicks or sales, here are some tips that can help you convert!

1. Define your target customer list

Begin by creating a targeted email list. You cannot start a campaign without a list. Converting visitors into subscribers is the best way to collect emails. It is important to note that not all visitors would be willing to sign up and subscribe to you. So how is this done?

Successful email marketers have achieved excellent results by strategically placing exit-intent popups, a technique used in websites to keep visitors from leaving the site.

2. Set a campaign goal

You need to have a specific goal in mind. Think about what action you want your subscribers to take.

Your goals may be to:

  • Promote a product or service and increase sales
  • Build strong relationships with existing subscribers by offering them something they can’t resist
  • Send out more targeted emails by segmenting your customers

This is just to give you an idea of what you can do, but you need to have your own list based on your personal conversion goals.

3. Create an attractive subject line 

To be able to succeed with the aforementioned points, draft a powerful headline that people won’t be able to ignore. It’s your subject line that will decide if your email will be opened, or deleted. What’s worse is that it may end up in the spam folder.

4. The email must be engaging

You need to retain the reader’s attention. Here’s how you can achieve this:

  • Use convincing writing strategies. Persuade the

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