How to Create Trackable Links to Measure Your Campaigns – How To Guides

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Businesses can’t afford not to track key metrics. Businesses track the profit margin of each product line and service and the return on investment for most projects. But are you tracking the success rate of your marketing campaigns? Are you determining the reach and return on the investment of your advertising spending? If not, you should be. Let’s learn how to create trackable links to measure your campaigns with Urchin Tracking Modules or UTM.

Create a Link

The first step is creating the URL for your content, if it doesn’t already exist. You’ll add the Urchin Tracking Module or UTM onto the end of that link at a later step. The UTM will be reviewed by Google Analytics to determine the sources of traffic and metrics like the click-through rate and the number of customers from each source.

Create the Campaign Source

You are going to track data by campaign. This could be promoted products, banners, cost per click ads, Tweets or social media posts. You need to create the campaign and name it before you can associate the URL with the campaign.

UTM sources are the sites within that channel. It could be Facebook, Medium, Bing, Twitter, Yahoo, or Google’s search engine results page. The UTM link will have a ? followed by UTM_Source=sourcename. For example, content from Google search results could be UTM_Source=Google. The question mark is placed between this source and the query string. You could also have a campaign for Google My Business like utm_campaign=gmb. That allows you to track the traffic coming in from the Google business directory.

The

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