Do you want to create an email list in WordPress?
Email marketing is the best way to stay in touch with your readers. And it’s much more effective for reaching your audience than social media alone.
In this email marketing guide for beginners, we’ll show you how to easily build an email list in WordPress.
Because this is a longer article, we put together a table of contents below to navigate each section.
- What is an Email List?
- Why Email Marketing is Important?
- How to Get Started With Your Email List Building?
- Which Service to Use for Email List Building?
- How to Add an Optin Form with WPForms?
- How to Add Your Optin Forms With OptinMonster?
What is an Email List?
An email list is a group of people who’ve requested to get regular email updates from you. Typically, people get onto your email list by adding their information in an opt-in form on your site.
Building an email list allows you to stay in touch with your readers and customers by using an email marketing software.
And because email is a reliable form of communication, you can easily let your readers know about anything coming up, such as new products, sales, or special announcements.
Why Email Marketing is Important?
On our websites, email marketing outperforms social media marketing in the number of clicks.
We have tested this repeatedly and the result is always the same: Emails get us 10 times more clicks than all social media combined.
But why does email perform so well? The answer is simple: email is private and personal.
If this is not a good enough reason to start building your email list, here are some major benefits.
- Guaranteed Reach – When you use Twitter, Facebook, or Instagram, your updates are bound to be missed due to the very nature of social media algorithms. However, people tend to check emails a lot more carefully than their social networks.
- Access and Ownership – You don’t own the content you post on social media. At any time, your account can be suspended and you lose all your followers. Or what if your favorite social media platform goes out of business? We’re not saying they will, but your email list is something that you own. Second, you are not limited to the rules of the social platform, such as character length or hashtag rules. You set the limits yourself. You can integrate email newsletters within your WordPress blog with more effectiveness than embedding social platforms (we will show you how later in this guide).
- Better Targeting – The best part about building your email list is that you can use it to target your audience locally (for folks in specific countries, cities, states). If you are launching a product in select locations, then email is the best way to reach your subscribers in that area.
- Increase Revenue – The bottom line is when you have guaranteed reach, better targeting, and attention of your users, then you are definitely going to increase revenue.
But isn’t email dead? Haven’t you heard social media is where everyone’s at?
It’s a common statement but if email use was truly dead, then why does every social media platform require you to sign up with an email address?
Email has been the most reliable form of electronic communication for the past two decades, and it hasn’t slowed down. Plus, building an email list is a lot easier than building a following on social media platforms.
Facebook and Instagram both limit the reach of your pages to a small percentage of your followers unless you want to pay for ads. Similarly, your tweets only appear for a limited time on a user’s feed.
On the other hand, when you send an email, it reaches all your subscribers and stays in their inbox until they take action.
We are not saying you should abandon social media. These sites are great for building user engagement, but email will bring you more visitors, conversions, and sales.
Lastly, a social media site can disappear or become less popular (remember Myspace?). When they disappear, they will take your followers with them.
On the other hand, email has been around since the dawn of the internet. And it’s still the most popular way people communicate online.
How to Get Started Building Your Email List
The first thing you need is a reliable email service provider.
These companies specialize in email delivery, and you need them to ensure your email reaches the inbox of all your subscribers (instead of having your email marked as spam).
Even though you can use WordPress to send emails, we strongly recommend against that (see why you should never use WordPress to send email newsletters).
These professional email service providers spend a lot of money and resources on their email delivery infrastructure to make sure that your email does not end up in your subscriber’s junk folder.
All major companies like Facebook, Apple, eBay, and Amazon use a third-party email marketing service.
Apart from deliverability, these companies also provide you with email marketing tools that you’ll need to make your emails more effective.
Which Email Marketing Service Should You Use?
There are many great email marketing providers out there.
It’s a very competitive industry which means companies are always trying to keep their costs low while offering a lot of features.
Below are just some of the providers that we have worked with and highly recommend.
Build Your Email List with Email Marketing Software
It lets you send emails, manage subscribers, track emails, view analytics, set up autoresponders, create beautiful email templates, target subscribers, and split test your campaigns.
This software allows you to capture email addresses, works easily with WordPress, and has integrations for all the top WordPress plugins and tools.
The best part is that Constant Contact comes with a two-month free trial. This gives you enough time to set up your email list and start capturing email addresses.
By the end of the trial, your list will be paying for itself. Sign up for FREE!
For the sake of this guide, we’ll show you how to set up an email list using Constant Contact. However, the process is quite similar regardless of which email service you choose.
Create Your Email List in Constant Contact
Let’s set up your email list. This is simply a list where you will store contact information of all users who sign up for your email newsletter.
Go to the Constant Contact website and click on ‘sign up for free’, and then fill out your information.
After the sign up, you need to click on the ‘Contacts’ button at the top of your Constant Contact dashboard.
Now, you’ll see the contacts page. On this screen, click on the blue ‘Create List’ button.
At this step, it’s time to name your email list. It can be whatever you want, but we’ll call it ‘My Email List’ for this example.
You’re done creating your list people can subscribe to. The next step is to add an email subscription form to your WordPress website where your readers can sign up.
For more details on setting up your email list, see our guide on how to add email subscriptions to your WordPress blog.
Add Subscribers To Your Email List with WPForms
While Constant Contact comes with an email signup form builder, the fastest way to get started is to use the WPForms. It integrates seamlessly with Constant Contact to set up an optin form easily.
Note: There is also a free version called WPForms Lite, which includes Constant Contact support but it has limited features.
Upon activation, head over to the WPForms » Add New page and then select the ‘Newsletter Signup Form’ template.
You’ll see a sample newsletter signup form inside the form builder interface.
On the next page, you’ll get a notice to connect your email marketing service in the marketing tab. More on that in a second.
Make sure to change the name of your form by clicking on the title. For this example, we called it ‘Subscribe For Regular Updates’ but you can name it whatever you want.
Click on the orange ‘SAVE’ button. Now, you’ll want to set up your confirmation message. Click on ‘Confirmations’ on the left under ‘
For the Full Article –
Please Continue Reading Here: How to Build an Email List in WordPress – Email Marketing 101
Really handy tips and urls can be seen on this complete post.
source – WPBeginner.com