More and more marketers are looking to data-driven marketing to help drive success, but getting it right is complicated and few are seeing results. The objective of this blog post is to make you aware of the modern practice of data-driven marketing and how you can apply this data-driven approach in your day-to-day marketing activities. This technique is among the transformative changes occurring in the world of digital advertising. Let’s first look at what data-driven marketing involves. What Is Data-Driven Marketing? Data-driven marketing is a method of marketing that uses data acquired during customer interactions to better understand customers’ motivations, preferences, and behaviors. Many marketers will utilize some of the best ETL tools in the market to manage complex data that they can use in their marketing efforts. It’s all about having a more relevant conversation with your audiences by delivering: The Right Message To the Right Person At the…

B2B lead generation can be a real challenge without knowing the top secrets. When you settle a correct approach, though, it can be a powerful instrument for growing a company’s revenue. Email marketing is perfect when it comes to lead generation for B2B companies, since it is one of the most efficient ways of online brand promotion.Cold emails are an irreplaceable tool. At first glance, they may seem outdated. But the truth is that well-tuned email marketing has helped many Silicon Valley startups succeed in attracting customers and building effective communications. At the same time, top-notch B2B lead generation at Belkins has helped over 400 customers increase revenue significantly. This critical task for any business should be achievable. That’s why in this article, we’ll take a closer look at cold emails as one of the most powerful options for generating B2B leads.Photo by Clark Tibbs on UnsplashIn this article, you…