More and more marketers are looking to data-driven marketing to help drive success, but getting it right is complicated and few are seeing results. The objective of this blog post is to make you aware of the modern practice of data-driven marketing and how you can apply this data-driven approach in your day-to-day marketing activities. This technique is among the transformative changes occurring in the world of digital advertising. Let’s first look at what data-driven marketing involves.
What Is Data-Driven Marketing?
Data-driven marketing is a method of marketing that uses data acquired during customer interactions to better understand customers’ motivations, preferences, and behaviors. Many marketers will utilize some of the best ETL tools in the market to manage complex data that they can use in their marketing efforts.
It’s all about having a more relevant conversation with your audiences by delivering:
- The Right Message
- To the Right Person
- At the Right Time
- And at the Right Place
Companies that use data-driven marketing successfully enhance their customer experience which leads to greater revenue and profits. As a result, the Mar-tech and Ad-tech fields have successfully leveraged data-driven marketing to enable the personalization of every individual aspect of the marketing experience.
Data-driven data sources can include:
1. Basic customer information such as:
- Marital status
- Education level
- Credit rating
2. Advanced customer information such as:
- Customer behavior
- Favorite brands
- Mobile phone OS
- Location metadata
- IP address
- Contact information
- General likes and dislikes
Why Is Data-Driven Marketing Important?
There is no question that people have preferences that guide their perception and purchase behavior. A business that caters to those preferences has a far better chance of converting prospects into paying customers.
With the proliferation of big data, innovative marketing teams are using the various data points at their disposal to justify the marketing dollars being spent and to improve their campaign performances. These strategies allow more fruitful Ad targeting and progressive profiling for incredible marketing growth.
Using a data-driven marketing approach gives companies a snapshot of their consumers’ buying habits. With those insights, businesses can tailor their sales and marketing strategies to those customers.
How to Become a Data-Driven Marketer
1. Create Personalized Content and Campaigns
Today’s consumers have become tech-savvy and they are intimately familiar with the tricks and techniques marketers use to capture their attention throughout different channels and platforms. Therefore, if you’re serious about your business and want to grow it over time, you have no option but to deliver exceptionally spot-on, customized content to initiate long-lasting, value-based one-to-one relationships.
2. Capture Customer Feedback in Real Time
Apart from being extremely tech-savvy, today’s buyers like to be constantly connected. Smartphones have
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