How to Become a Data-Driven Marketer – How To Guides

Curated by WorkingFromHome

This article is an excerpt from the original article found in the Read More link – please follow for full article.

Photo by Mikhail Nilov from Pexels

More and more marketers are looking to data-driven marketing to help drive success, but getting it right is complicated and few are seeing results. The objective of this blog post is to make you aware of the modern practice of data-driven marketing and how you can apply this data-driven approach in your day-to-day marketing activities. This technique is among the transformative changes occurring in the world of digital advertising. Let’s first look at what data-driven marketing involves.

What Is Data-Driven Marketing?

Data-driven marketing is a method of marketing that uses data acquired during customer interactions to better understand customers’ motivations, preferences, and behaviors. Many marketers will utilize some of the best ETL tools in the market to manage complex data that they can use in their marketing efforts.

It’s all about having a more relevant conversation with your audiences by delivering:

  1. The Right Message
  2. To the Right Person
  3. At the Right Time
  4. And at the Right Place

Companies that use data-driven marketing successfully enhance their customer experience which leads to greater revenue and profits. As a result, the Mar-tech and Ad-tech fields have successfully leveraged data-driven marketing to enable the personalization of every individual aspect of the marketing experience.

Data-driven data sources can include:

1. Basic customer information such as:

  • Age
  • Gender
  • Income
  • Marital status
  • Employment
  • Birthday
  • Education level
  • Credit rating

2. Advanced customer information such as:

  • Customer behavior
  • Hobbies
  • Favorite brands
  • Mobile phone OS
  • Location metadata
  • IP address
  • Contact information
  • Logins
  • General likes and dislikes

Why Is Data-Driven Marketing Important?

There is no question that people have preferences that guide their perception and purchase behavior. A business that caters to those preferences has a far better chance of converting prospects into paying customers.

With the proliferation of big data, innovative marketing teams are using the various data points at their disposal to justify the marketing dollars being spent and to improve their campaign performances. These strategies allow more fruitful Ad targeting and progressive profiling for incredible marketing growth.

Using a data-driven marketing approach gives companies a snapshot of their consumers’ buying habits. With those insights, businesses can tailor their sales and marketing strategies to those customers.

How to Become a Data-Driven Marketer

1. Create Personalized Content and Campaigns

Today’s consumers have become tech-savvy and they are intimately familiar with the tricks and techniques marketers use to capture their attention throughout different channels and platforms. Therefore, if you’re serious about your business and want to grow it over time, you have no option but to deliver exceptionally spot-on, customized content to initiate long-lasting, value-based one-to-one relationships.

2. Capture Customer Feedback in Real Time

Apart from being extremely tech-savvy, today’s buyers like to be constantly connected. Smartphones have

For the Full Article
You can Find it Here: How to Become a Data-Driven Marketer

Commentary:
Quite handy news and links can be found on the complete post.

You May Also Like…

How to Create a Video for Your Business Marketing Efforts – How To Guides

How to Create a Video for Your Business Marketing Efforts – How To Guides

Photo by George Milton from Pexels In business, marketing comes in different faces, which you need to explore and find your greatest advantage. No matter what niche you are in, there will always be competition, and to be ahead of the game, you need to step up and improve your marketing strategies. One latest and efficient strategy is video marketing. Many businesses have used it, and they took advantage of it while successfully climbing to the top. If you’re looking forward to learning this strategy, there are some pointers you need to take note of when creating a video to better market your brand. How to Create a Video for Your Business Marketing Efforts For your strategy to become effective, you need to plan every single detail. You might want to consider the following tips. Create a captivating video Before you create your content, you should know your audience and…

How to Build an Effective Email Marketing Team Structure – How To Guides

How to Build an Effective Email Marketing Team Structure – How To Guides

Email marketing is an excellent source of revenue for digital marketers who know how to design and write email copy. As straightforward as it might seem, it is not a one-person job. You need a team of experts who can add value to your email marketing strategy in their unique ways. Collaboration is key to the success of any business strategy, digital or otherwise. Of course, you’ll need tools like the digital whiteboard from Miro to sync ideas and formulate a coherent email campaign. But with the right people on your team, the time spent working together will be worth it. Read ahead to see how to departmentalize your team to create and run an effective email marketing campaign. Strategy Team Strategist A strategist understands your business’s marketing goals, customers, budget, and lifecycle email marketing to develop the most appropriate plan for your email marketing campaign. They consider all the…

Working From Home TV …

Tips to enhance your own website…

How to Add Expires Headers in WordPress (2 Methods) – Website Tips

How to Add Expires Headers in WordPress (2 Methods) – Website Tips

Do you want to learn how to add expires headers in WordPress? Expires headers are rules that let web browsers know whether to load a web page resource like images from the visitor’s browser cache or from your server. These can help improve the performance of your site. In this article, we’ll show you two ways to add expires headers in WordPress. How Are Expires Headers Used in WordPress? The first time someone visits a web page on your WordPress site, all of the files are loaded one by one. All of these requests between the browser and your WordPress hosting server increase the web page loading time. Browser caching stores some or all of those files on the visitor’s computer. That means that the next time they visit the page, the files can be loaded from their own computer, boosting your WordPress performance. Now you might be wondering, how…

How to Edit HTML in WordPress Code Editor (Beginner’s Guide) – Website Tips

How to Edit HTML in WordPress Code Editor (Beginner’s Guide) – Website Tips

Are you looking for an easy way to edit HTML on your WordPress website? HyperText Markup Language or HTML is a code that tells a web browser how to display the content on your web pages. Editing HTML comes in handy for advanced customization and troubleshooting issues. In this article, we’ll show you how to edit HTML in the WordPress code editor using different methods. Why Should You Edit HTML in WordPress? WordPress offers thousands of themes and plugins to change the appearance of your website and customize different elements without touching a single line of code. However, plugins and themes have their limitations and might not offer the exact features you’re looking for. As a result, you might be unable to style your website the way you want it to look. This is where editing HTML is really useful. You can easily perform advanced customization using HTML code. It…

0 Comments

Submit a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.