Lego will start building its bricks in the United States - CNN

Summary

New York (CNN Business) Lego is planning to spend more than $1 billion to build a factory in the United States.

The company announced Wednesday plans for a 1.7-million square foot plant in Virginia, which will employ roughly 1,800 people once its completed in 2025. It will be the Danish company's seventh global factory and second in North America — the other is located in Monterrey, Mexico.

New York (CNN Business) Lego is planning to spend more than $1 billion to build a factory in the United States.

The company announced Wednesday plans for a 1.7-million square foot plant in Virginia, which will employ roughly 1,800 people once its completed in 2025. It will be the Danish company's seventh global factory and second in North America — the other is located in Monterrey, Mexico.

Lego previously had a US factory in Connecticut, but that facility closed in 2006 because the company said kids prefer playing with electronics. Times have changed: Like other toy makers, Lego is in the midst of a pandemic-induced boom as families look for entertainment at home.

Its sales jumped 27% last year driven by new store openings in China and customers flocking back to its reopened shops. The family-owned company said it had outpaced the toy industry in all major markets during the year, when sales of its plastic bricks totaled more than $8 billion.

"More and more families are falling in love with Lego building and we are looking forward to making Lego bricks in the US, one of our largest markets," said CEO Niels B. Christiansen in a statement.

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Lego will start building its bricks in the United States - CNN
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