One of the key ways eBay connect buyers to their marketplace and with your inventory is through marketing investments, which ensure that eBay listings appear in external eBay ads on partner sites and search platforms like Google and Bing. Moving forward, Promoted Listings will be featured in these external eBay ads, expanding the reach of sellers’ Promoted Listings campaigns and providing additional listing visibility across the web.
Heads up, the new external eBay Ads for Promoted Listings feature has only been announced in the US so far. We’ll let you know when it’s announced in the UK and EU.
“While we are excited to introduce external Promoted Listings, we remain committed to providing sellers with the opportunity to be included in eBay’s external advertising at no charge. Sellers will not be required to participate in external Promoted Listings in order to be eligible to appear in eBay advertisements on search platforms or partner sites.”
No cost…. and what it’ll cost you
External Promoted Listings come at no additional cost to sellers. This means that you don’t have to pay anything to have your Promoted Listings included in external eBay Ads.
However, you will still pay the same fees as normal for a successful sales. The Promoted Listings ad rate works the same on and off eBay. If a buyer clicks on
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