Etsy Sellers Strike for a Fairer Marketplace - Inequality.org

Summary

For ceramic artist Samantha Carter, closing her Etsy shop for an entire week was a huge risk. After much deliberation, she decided that taking a stand was more important than a week’s worth of earnings.

Last April, she temporarily toggled her Half Light Honey shop to “vacation mode,” joining 30,000 other Etsy sellers in a strike.

For ceramic artist Samantha Carter, closing her Etsy shop for an entire week was a huge risk. After much deliberation, she decided that taking a stand was more important than a week’s worth of earnings.

Last April, she temporarily toggled her Half Light Honey shop to “vacation mode,” joining 30,000 other Etsy sellers in a strike.

When Carter first joined the platform in 2013, Etsy was the premiere virtual artisans’ marketplace — a friendly network where artists could break onto the online selling scene.

“It still felt pretty small and easy to get recognized,” Carter told Inequality.org in an interview. But now? “It’s becoming harder and harder, especially after Covid, to be a small business competing with a rapidly growing billionaire class.”

Etsy has been rapidly changing. Drop-shippers and third-party sellers of mass-produced, wholesale products are proliferating across the site, masquerading as vintage vendors. Etsy CEO Josh Silverman even recently appeared to promote this behavior, admitting his goal is to compete with Amazon as a massive online retailer.

“There’s a lot of stuff on Etsy that’s obviously not vintage or made by artists,” Carter explained. “There’s so much competition and you really have to stand out on there to find consistent business.”

As a result, it is increasingly difficult for small sellers to thrive on Etsy, much less survive.

New features like the Star Seller badge have made the site even more cut-throat and exploitative. In order to get Star Seller perks, sellers must respond to customer questions within 24 hours, ensure that shipping is never delayed, and have a 4.8-star average rating. Etsy insists that such a system rewards artisans who “consistently go above and beyond,” but it really just makes their lives more difficult and demanding.

“We are always on call,” explained an Etsy seller and strike leader Kristi Cassidy in a public statement. “Precarity defines our lives…I’m dependent on an algorithm for my income.” On Etsy, stores with the Star Seller badge get shuffled to the top of the search algorithm, otherwise, sellers must pay a premium to have their store ranked within the first few pages of a search result.

Etsy also raised its transaction fee by a whopping 30 percent last April. CEO Silverman claimed this hike would fund Etsy Support — making “significant investments in marketing, seller tools, and creating a world-class customer experience.” But to artisans, it was just a ploy to line executives’ pockets, leaving small sellers struggling to stay afloat. “I don’t think I’ve ever in my 10 years accessed Etsy Support,” Carter remarked. “That’s not helping the average seller.”

Carter pays exorbitant amounts in fees to successfully sell on the platform, too. Over the course of her Etsy career, she has spent approximately $20,000 in site fees alone.

And so last April, Carter and her fellow Etsy sellers decided to take a stand and strike. What are they demanding? Canceling the fee increase, keeping drop-shippers in check, and ending the Star Seller program.

In response to the strike, Etsy released a statement about its commitment to “strengthening marketplace integrity” and “listening to sellers.” In spite of these lofty promises, they have done little to materially improve artisans’ selling experiences.

It’s clear Silverman and other company executives are prioritizing profits over support for small-scale artisans. “They’re not really worried about losing the seller,” said Carter. “They’re worried about losing the customer.”

Meanwhile, CEO Josh Silverman’s pay has skyrocketed to $40 million.

Etsy Sellers Strike for a Fairer Marketplace - Inequality.org
Photo Credit: Inequality.org

Etsy, Inc. (ETSY) CEO Josh Silverman Presents at Oppenheimer 25th Annual Technology, Internet & Communications Conference (Transcript) - Seeking Alpha

Etsy, Inc. (NASDAQ:ETSY) Oppenheimer 25th Annual Technology, Internet & Communications Conference August 9, 2022 1:15 PM ET Company Participants Rachel Glaser - CFO Josh Silverm …

Read more here
Etsy, Inc. (ETSY) CEO Josh Silverman Presents at Oppenheimer 25th Annual Technology, Internet & Communications Conference (Transcript) - Seeking Alpha

I tried 3 TikTok-viral side hustles and lost 20 cents - Mashable

We live in a capitalist society intent on grinding down the human spirit into sellable parts. As such, for many people it is no longer enough to work a steady, full-time job in pur …

Read more here
I tried 3 TikTok-viral side hustles and lost 20 cents - Mashable

Etsy Misses Out on Opportunity To Support Sellers During Its Labor Day Sale - eSeller365

Etsy is asking sellers to participate in its Labor Day weekend sales event starting on August 31 targeting shoppers in the US and Canada. Unfortunately, the only way for sellers t …

Read more here
Etsy Misses Out on Opportunity To Support Sellers During Its Labor Day Sale - eSeller365

How to Take Advantage of Etsy's Repeat-Buyers Feature - EcommerceBytes

Etsy enhanced a feature that helps drive repeat buyers to individual sellers’ shops, and it offered tips on how sellers could take advantage of the feature. The “Etsy Updates feed …

Read more here
How to Take Advantage of Etsy's Repeat-Buyers Feature - EcommerceBytes

Etsy Seller Finances in Jeopardy, Reps Unable to Help - EcommerceBytes

An Etsy seller is in a vicious circle after changing bank accounts and trying unsuccessfully to update their account on Etsy with the new information. Unable to get customer servic …

Read more here
Etsy Seller Finances in Jeopardy, Reps Unable to Help - EcommerceBytes