Archive

Nike is among the major global brands to be reducing services in Russia on account of the Russia-Ukraine conflict.

Sports brand’s Nike’s metaverse space, Nikeland, has had almost 7 million people visit so far. But what are they interacting with when there? We look at the best experiences from the virtual world.

The outlook for new technologies that are transforming to digital landscape

Nike bought virtual sneaker designer RTFKT in December. Now over $10 million has been spent on its Dunk Genesis Cryptokicks.

Nike has become the latest company to branch out into the metaverse with the launch of some £65,000 virtual trainers - you can't wear them on your actual feet but they do look cool

Etsy has always been a unique e-commerce site unlike any other because it features primarily independent artists and small businesses selling handmade crafts, vintage items, and printable art, and many shoppers utilize the site to shop small.

CryptoKicks are the sports giant's first blockchain-based shoes designed specifically for the metaverse.

Nike sued StockX in February for selling NFTs with Nike's logo, and has amended the suit to question the online marketplace's authentication process.

Nike sued StockX in February for selling NFTs with Nike's logo, and has amended the suit to question the online marketplace's authentication process.

StockX is a retailer that breaks the mold. That could be its downfall.

All the bitcoin, cryptocurrency and NFT news for the week ending May 20.

Web3 is opening up new opportunities for industries to better serve their customers, (specifically companies that specialize in kicks).

Every week the PSFK research team studies for weak signals of cultural change and marketing, brand and CX innovation - and we pour the patterns into our

StockX, in a response to Nike's allegations, defended its anti-counterfeiting measures and said Nike itself had previously praised them.

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:

A limited-edition run of Nike Dunks featuring the work of a French artist and some original black-and-red Air Jordans top a ranking of the sneakers that can offer the biggest return on investment on the resale market.

Web3 gaming console Polium is scheduled to be released during Q3 2024, but the device is still a work in progress.

The metaverse presents a potential multi-trillion-dollar opportunity to businesses across the board. In March 2022, US-based Citibank reported that the metaverse will likely be valued between $8 trillion and $13 trillion by 2030, with a five billion-strong user base.

Most people look at Web3 and the metaverse as an unknown domain at best or even a scam that swindles millions out of their hard-earned money.

As part of The Drum’s Sports Marketing Deep Dive, we explore the opportunities the metaverse offers sports brands, from Nikeland to WimbleWorld.

Home prices have been surging in many cities across the state — are you ready to capitalize on Oregon’s hot real estate market?

Ready, set, shop on YouTube! YouTube has officially partnered with Shopify and all features are up and running. This is great news for creators and brands who already have YouTube channels and have products to sell. For brands/creators who don’t, it may be time to reconsider. With YouTube being ho...

eBay celebrates 1 year of its authenticity guarantee by slashing the prices of all your favourite sneaker brands.

Not even Meta Holdings thinks this virtual world concept will materialize for at least a decade.

Researchers from University of Missouri and University of North Carolina – Chapel Hill published a new paper in the Journal of Marketing that examines

Sometimes the broad market just undervalues good stocks for all the wrong reasons.

An NFT owner’s idea attempts to show brands what is possible in Web3, although its legality is questionable.

Most investors know the market's been volatile in recent months. What's less obvious is that a handful of great stocks have underperformed during this time for all the wrong reasons, kicked around by all the back-and-forth action. Of course, veteran investors know that's when and

A Nike employee who refused to document his COVID-19 vaccine status should have been eligible for unemployment benefits after the company fired him, an Oregon administrative law judge ruled this month.