Why Does eBay's Strategy Result in Fewer Buyers? - EcommerceBytes
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Is eBay's focus on high value buyers paying off?
In a report today about Wednesday's 2nd-quarter earnings release, Wall Street analyst John Blackledge of Cowen said he expects another decline in the number of eBay's active buyers as it "continues to focus on high value buyers.
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But it begs the question, why would focusing on high value buyers turn other buyers away?
Last year, eBay CEO Jamie Iannone told Wall Street analyst he was rejecting the approach his predecessor took in 2019, "which was really just about the number of active buyers, even low value buyers or one-and-done buyers.
I've got the whole organization pivoted to focusing on those high value buyers; buyers that are buying over $800, buying six times a year, or buyers who sell.
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