Why Does eBay's Strategy Result in Fewer Buyers? - EcommerceBytes

Quick Read

Is eBay's focus on high value buyers paying off?
In a report today about Wednesday's 2nd-quarter earnings release, Wall Street analyst John Blackledge of Cowen said he expects another decline in the number of eBay's active buyers as it "continues to focus on high value buyers.
" But it begs the question, why would focusing on high value buyers turn other buyers away?
Last year, eBay CEO Jamie Iannone told Wall Street analyst he was rejecting the approach his predecessor took in 2019, "which was really just about the number of active buyers, even low value buyers or one-and-done buyers.
I've got the whole organization pivoted to focusing on those high value buyers; buyers that are buying over $800, buying six times a year, or buyers who sell.

Why Does eBay's Strategy Result in Fewer Buyers? - EcommerceBytes

Is eBay's focus on high value buyers paying off? In a report today about Wednesday's 2nd-quarter earnings release, Wall Street analyst John Blackledge of Cowen said he expects another decline in the number of eBay's active buyers as it "continues to focus on high value buyers." But it begs the question, why would focusing on high value buyers turn other buyers away? Since it isn't the seller, eBay isn't facing any capacity issues, and it has millions of sellers who could continue to sell to the traditional eBay ("low value"?) customer. Last year, eBay CEO Jamie Iannone told Wall Street analyst he was rejecting the approach his predecessor took in 2019, "which was really just about the number of active buyers, even low value buyers or one-and-done buyers. I've got the whole organization pivoted to focusing on those high value buyers; buyers that are buying over $800, buying six times a year, or buyers who sell." EcommerceBytes readers reacted to news of Iannone's approach in this blog post from a year ago. One seller wrote, "Is eBay telling me that they do not want my 7K I sent them last year selling to people who on average spend $20-$30 per transaction. They are my bread and butter not the occasional $200-$800 sale." Meanwhile Etsy CEO Josh Silverman and Chief Financial Officer Rachel Glaser have a different approach to buyers and are focused on retaining existing buyers, getting new buyers, and reactivating buyers. In its earnings report last week, Etsy shared slides showing the total number of active buyers along with repeat buyers and habitual buyers - a more granular approach (and less offensive to buyers). Etsy reported active buyers had decreased both year-over-year and sequentially, but noted the number had grown 106% in Q2 compared to the second quarter of 2019. We'll be looking out for eBay's CEO and Chief Financial Officer's discussion of buyers and what they're doing to retain and attract them on Wednesday's earnings' call. Sellers, let us know how it's impacting you.
The Original Article can be found on EcommerceBytes

Come one, come all: It's time to get your bids in for an evil occult soul-selling device on eBay - The A.V. Club

It can be hard to find the perfect gift for the evil wizard in your life. What kind of present, after all, will excite someone who already owns dozens of black robes, golden chalic …

Read more here
Come one, come all: It's time to get your bids in for an evil occult soul-selling device on eBay - The A.V. Club

The World's Top eBay Sellers - Marketplace Pulse

The largest eBay sellers have each sold tens of millions of items. And despite eBay struggling to grow over the past few years, those sellers still run massive businesses. Marketp …

Read more here
The World's Top eBay Sellers - Marketplace Pulse

Merch for Money Challenge with eBay - Capital

Merch for Money Challenge with eBay eBay for Capital. Picture: Global Roman, Sonny and Sian are going head-to-head to raise money for Capital’s charity Global’s Make Some Noise. …

Read more here
Merch for Money Challenge with eBay - Capital

Heron Preston on eBay’s Decades of Success, His New Auction and Bidding on Sneakers in 2001 - Footwear News

EBay has debuted a new series of drops dubbed “From the Collection,” featuring items belonging to people of note in the worlds of fashion, sports and entertainment. The online mark …

Read more here
Heron Preston on eBay’s Decades of Success, His New Auction and Bidding on Sneakers in 2001 - Footwear News

Market Watch: Bowie and Elvis records among top-sellers on eBay - Goldmine Magazine

Records from both the Thin White Duke and The King scored high sales prices on eBay in September 2022. But the top seller wasn't a rocker, These were the top-selling records on eB …

Read more here
Market Watch: Bowie and Elvis records among top-sellers on eBay - Goldmine Magazine